Aided by the iPad Mini being announced to (inevitable) victory late 2012, it seems a little odd that Apple didn’t do it sooner. So, why switch to a seven-inch design…And why now?
I haven’t read all of the ‘details’ of Apple’s decision (and I ain’t about to, either), but it seems obvious enough to me that Apple is simply out to take control of that 7″ tablet world the way in which it both created and subsequently conquered the world of the 10-inch tablet pc. I would be genuinely surprised if ever the tech guys at Apple abandoned a project that has been so successful over the past few years, regardless of how many R&D guys shouted the word ‘portability’ at them. So it looks, for now at least, like the 10 inch tablet pc iPad is not going anywhere. At least not yet.
The thought that this is a ‘switch’ is somewhat ambiguous. To me, the branding of the 7″ iPad as the ‘iPad Mini’ suggests of the fact that next iPad is going to be available in 2 dimensions. Just like the present version. For a long time, the only two drawbacks suffered with the iPad were its ungainly size and its debilitating cost. Now, however, at least one of those problems may be solved. Those buyers who would purchase an iPad but who’re lured away by smaller, more compact and travel friendly tablets, are actually satiated by the 7-Inch apple ipad. This increases both the iPad’s revenues and product visibility (as if either needed boosting) and in so doing it plugs a sales gap.
The iPad is, for my money at the least, one of the best tablet pc’s around and this fact has remained dependable since its release. Other pc tablets has been good, from time to time even great, but the latest apple ipad is always the industry focus whenever it goes on sale and remains so until the following version is unveiled. Therefore, it makes ideal sense for Apple to put out a seven inch iPad to compliment their popular 10 inch tablet.
As to the query of ‘why now?’ well, I’m afraid I don’t have much of a solution at hand (I probably should have read all those ‘details’), but it could have something to do with the Microsoft Surface. Microsoft will always be a force to be reckoned with and it is really only a matter of time before they attempted to take back the tablet crown, so perhaps the seven inch ‘iPad Nano’ idea was held in place until the big guns took their shot; a method of driving sales without a ‘new’ product (remember, even this years iPad was only a basic upgrade). Still, having reviewed the Surface extensively, I do not think the iPad’s designers have to lose any sleep this point around.