Its Not the Size…Its whether or Not You Can use it on a Train…

So, the apple ipad now comes in a handy, travel-sized 7″ tablet form. Yeah, that’s right. The world’s most recognized 10″ pc tablet has finally downsized. But rather than a permanent change, this shift has really just doubled Apple’s market clout.


Up until 2012, only 2 things blighted the iPad as a product:


1)         They are bloody expensive.

2)         They are bloody big.


The fact that Apple’s products are so expensive is invariably really the only thing keeping them from replacing Microsoft as the world’s major PC manufacturer. As a Mac user since around 2005, I’m biased with this estimation, but I genuinely think that Apple products are safer, better manufactured and simpler to use. Then again, you’ll have to sell both your kidneys, re-mortgage your home and put all the family gold on eBay to look in their general direction. An inexpensive, reasonably priced Mac could be a dependable hit, but Apple are not budging on cost. However, the release of Windows 8 and the ensuing price hike for well-matched tablets has rendered the iPad cheap by comparison, so this will likely yet prove to be the case.


Onto the 2nd blight, aside from the price, many individuals choose a 7″ tablet because they’re easier to use on trains, usually weigh considerably less and are far lighter in the hand. A 7-Inch tablet pc is a far more sensible choice than it’s nearest 10-Inch equivalent in the event you’re planning on commuting, or taking it on holiday. Let’s face facts: a 10-Inch tablet won’t replace the desktop in the home, so travel is probably your primary use for any product that exists as a halfway house between a smart phone and a laptop. Potential customers put off by the iPad’s size and weight will be delighted with the new 7″ iPad, a device that loses almost nothing within the downsizing.


Now, with both the 7-Inch tablet and also the 10-Inch tablet available, Apple has both bases covered. Which means up to twice as many of us can use the iPad (which Apple can maintain an incredibly high profile/launch schedule despite their last 2 major releases being merely minor tweaks of previous tablet pc’s). Apple is definitely an in-demand brand plus they know that, to maintain it like that, customer satisfaction is crucial.


Besides, since the old adage goes: its not the size, its whether you will get it out on a busy train that matters…


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